Hi 👋🏽 I’m Zainab

📍 London, UK

I’m a UX designer who focuses on creating intuitive, accessible and bold interfaces based on solid user research.

My design process

I take an agile and adaptive approach to design.

First, I research the area and gather pertinent information to aid the rest of the process.

Then I define the problem through qualitative and quantitative discovery.

Next, I ideate independently or as part of a team by getting rough ideas down on paper.

This leads to a smoother design process, and finally I review the product with users.

Throughout, I maintain a mindset of continual improvement and flexibility in response to changes in requirement, capacity, and understanding.

Design process diagram

Projects

DfT Statutory Instrument Tracker

An internal service to aid tracking of the statutory instrument workflow.

AR Gallery Guide

How can we enhance the visitor experience using augmented reality?

A UI concept which considers how the arts & culture industries could benefit from emerging technology.

AR in eCommerce

How can we bring together an exciting emerging technology with classic industries?

A UI concept which considers how the online customer experience can be enhanced.

How can we use blue-sky thinking to eliminate pressures associated with homelessness?

An app design that focuses on how women can help each other through tough times.

A desktop view of a recipe website.

Recipe Mate

How can we help people with sensory loss who struggle with accessible recipes and cooking instructions?

A web app design which helps people with sensory loss find confidence and independence in the kitchen.

How can e-commerce websites increase sales and reduce calls to the contact centre?

A case study on how the ZARA website can improve its user experience so that shopping for clothes doesn’t have to be a hassle.

Screenshot of a clothing website page in desktop view

Endorsements

“Dedicated, focused, tenacious, hardworking and goal-oriented are but a few of the adjectives that I would use to describe Zainab.”

Amina Aweis, Web Accessibility Advocate, YouTube Creator and Software Engineer

“Aside from having an extensive understanding of both UX & UI design principles, Zainab is also someone who is a pleasure to work with due to her innovative mind, friendly approach and willingness to always learn new things.”

Kieran Tudsbury Cert. RP, Careers & Business director at Love Circular